Jan Betzold
View all certificates of Jan Betzold
„Specialist Conversion Optimization & A/B Testing“
Successfully completed on 2020/11/23
Display summary of the contents
"Conversion optimization in the online marketing landscape"
"What's a good conversion rate?"
"Conversion Boosting Process"
"Setting the right goals"
"Guest Lecture: Web Analytics for Conversion Optimization" (Frank Reese)
"Website Testing 1 (Why Website Testing?)"
"Website Testing 2 (split traffic testing)"
"Website Testing 3 (prerequisite for successful testing)"
"Conversion driver"
Guest Lecture: Conversion Driven SEO" (Astrid Jacobi)
"Objective Analysis"
"Website Testing 4 (Conception)"
"Website Testing 5 (testing technique)"
"Website Testing 6 (test results)"
"Project Management for Conversion Optimization"
"First Steps in ConversionBoosting"
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